A leading perfume distributor based in New York, looking to expand into the more profitable B2C retail segment.
To leverage their existing business strengths and networks to drive additional revenue by launching a successful and profitable online retail venture.
Architected an innovative, integrated eCommerce strategy and platform that leveraged partner networks for a 'one-stop-shop' experience, quickly turning the online venture into a success.
A leading perfume distributor based in New York, looking to expand into the more profitable B2C retail segment.
The challenge was not just building a website, but creating a compelling customer proposition. The cosmetics business is highly specialized, with different players focusing on perfumes, hair care, skin care, etc. To succeed, they needed to offer a one-stop-shop experience, which was beyond their own inventory capabilities.
In a highly competitive industry with shrinking distribution margins, the client's ambition was to drive forward integration into the more lucrative retail market. They needed to go online to avoid the huge investments of a physical retail chain, but required an integrated strategy to stand apart in a fickle, competitive market.
The online venture quickly became a success. The unique, integrated model ensured customers had the best prices and availability. The built-in BI tools acted as a continuous feedback loop, enabling them to fine-tune their own bulk purchase patterns based on real-time customer data. By providing end-to-end services, from business consultancy to IT delivery, we architected a successful new revenue stream for our customer.
