The Architectural Digest:
The Architectural Digest:
A Legacy of Seeing What's Next
A Legacy of Seeing What's Next
A Legacy of Seeing What's Next
For 25 years, our journey has been defined by one core principle: looking beyond the immediate horizon to architect what's next. Our annual calendars have served as a public record of our evolving perspective—a year-by-year chronicle of our commitment to guiding our partners through every major technology shift, from the dawn of the cloud to the era of AI.
For 25 years, our journey has been defined by one core principle: looking beyond the immediate horizon to architect what's next. Our annual calendars have served as a public record of our evolving perspective—a year-by-year chronicle of our commitment to guiding our partners through every major technology shift, from the dawn of the cloud to the era of AI.
For 25 years, our journey has been defined by one core principle: looking beyond the immediate horizon to architect what's next. Our annual calendars have served as a public record of our evolving perspective—a year-by-year chronicle of our commitment to guiding our partners through every major technology shift, from the dawn of the cloud to the era of AI.
More Than a Calendar. It's a Compass.
Since our early days, we have used our annual calendar as more than just a marketing tool. It has been our public thesis—a declaration of the strategic themes we believe will define the coming year and a compass to guide our partners' thinking.
This visual history is the ultimate proof of our enduring philosophy. It shows that we don't just react to change; we anticipate it. We don't just follow trends; we help our partners architect a strategic response to them. From championing virtualization during the financial crisis to advocating for a data-first approach long before it was mainstream, this timeline demonstrates our long-term commitment to your long-term success.
Explore our journey below and see the evolution of the ideas that have shaped our industry and the blueprints we've used to architect our partners' ambition.
Calendar Timeline
2007
Competing to Win: Global Recognition
From our earliest days, we understood that true partnership required proving our capabilities on a global stage. This award marked the beginning of a relentless pursuit of excellence, setting a standard that would become the bedrock of our customer trust for decades to come.
2008
IT as a Catalyst for Business Resilience
In the midst of the Global Financial Crisis, when many viewed technology as a cost to be cut, we championed a contrarian view. Our guidance to partners was that smart, strategic IT was not a luxury, but a critical lever for survival and efficiency. Our focus shifted to architecting solutions—like virtualization and process optimization—that enabled businesses to do more with less, navigate the downturn, and emerge stronger and more resilient.
2009
Think Green IT
We posited that sustainable IT was not merely an environmental responsibility but a powerful driver for business efficiency. We advised partners that "Green IT" was a direct path to reducing operational costs and optimizing resources.
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2010
The Dawn of a New Decade in Technology
As the new decade began, we identified cloud computing, virtualization, and mobile applications as the game-changing, disruptive forces that would redefine enterprise IT, urging our partners to architect their strategies around this new reality.
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2011
The Cloud as a Public Utility
We urged leaders to shift their thinking about cloud from a product to a fundamental utility, as impactful as electricity. The key question was no longer if cloud, but how to architect a business strategy around this new consumption model.
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ygtfrdszxcvfhjmknjvqwertyuiop[poijuhygtfrdsxcdfgg
2012
Happy Customers: Our Organizational DNA
We formally stated that customer-centricity was not a process to be followed, but the core of our DNA. We argued that the ultimate measure of any technology's success was the success and satisfaction of the customer who used it.
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2013
Connecting Technology Trends to Business Outcomes
We declared that competitive advantage no longer came from simply adopting technology, but from strategically applying it to drive measurable business outcomes. The role of the CIO had to evolve from a service moderator to a strategic, transformational agent.
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2014
The Cloud as the Fabric of the Future
We evolved the cloud narrative, framing it as an "omnipresent fabric" that would seamlessly connect data and deliver intelligence across all devices. This concept moved beyond infrastructure to a vision of an interconnected world.
of the FutureFabric of the Future
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2015
Connecting Technology and Business
By this time, "digital" was no longer a future concept; it was a present-day reality. Our focus evolved from advocating for technology adoption to ensuring its business impact. We argued that the true "moment of truth" for any technology solution is when it delivers measurable value—growth, profitability, and a competitive edge. Our role was to serve as the strategic bridge, architecting the solutions that directly connected technological capabilities to business outcomes.
of the FutureFabric of the Future
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ygtfrdszxcvfhjmknjvqwertyuiop[poijuhygtfrdsxcdfgg
2016
Alignment: Is the Cloud Right for Your Business?
With the market saturated by cloud hype, we pivoted from evangelism to strategic counsel. We argued that success required aligning the right cloud model—public, private, or hybrid—to specific business and IT roadmaps, championing clarity over blind adoption.
of the FutureFabric of the Future
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ygtfrdszxcvfhjmknjvqwertyuiop[poijuhygtfrdsxcdfgg
2017
Your Technology GPS
As the technology landscape grew increasingly complex, we asserted that Quadra's primary value was not just implementation, but strategic guidance. We positioned ourselves as a "Technology GPS" to help our partners navigate complexity and find the clearest path forward.
of the FutureFabric of th
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2018
The Fourth Industrial Revolution: Creating the Future
We identified AI as the driving force of the next industrial revolution. Our message was proactive: leaders should not just prepare for this shift, but partner with us to actively architect their company's role in creating this new future.
of the FutureFabric of the Future
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2019
Find Products for Your Customers
We championed a sophisticated evolution of customer-centricity: true partnership means starting with the customer's unique business need and then architecting the ideal solution, rather than pushing pre-defined products.
of the FutureFabric of the Future
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ygtfrdszxcvfhjmknjvqwertyuiop[poijuhygtfrdsxcdfgg
2020
Our Culture is Our Brand
Marking our 20th year, we defined our most valuable asset: our culture. We stated that our longevity and success were a direct result of a deeply ingrained culture of customer obsession, which serves as our brand's ultimate promise.
of the FutureFabric of the Futu
of the FutureFabric of the Future
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2021
Recover. Reinvent. Rebound.
In the wake of global disruption, we provided an optimistic and action-oriented roadmap. Our thesis was that this was a once-in-a-generation opportunity for businesses to adopt a digital-first strategy, not just to recover, but to reinvent themselves and rebound stronger than before.
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2022
Secure Your Digital Transformation
As rapid digitization led to an explosion in cyber threats, we declared that security could no longer be an afterthought. It must be woven into the very fabric of digital transformation, demanding a new, proactive, and intelligent approach to risk.
of the FutureFabric of the
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2023
Why a Digital DNA Matters
We introduced the concept that true transformation requires embedding a "Digital DNA" throughout the organization. This was the first time we publicly framed our approach as "building an intelligent enterprise"—our take on continuous, outcome-based transformation.
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2024
The Symphony of Artificial Intelligence
With AI now a dominant force, our thesis matured. We argued that success required nurturing an "AI Mindset"—a culture of continuous learning and adaptation. The goal was to move beyond simply implementing tools to orchestrating AI as a catalyst for enterprise-wide growth.
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ygtfrdszxcvfhjmknjvqwertyuiop[poijuhygtfrdsxcdfgg
2025
25 Years of Customer Obsession: Harnessing AI for Tangible Outcomes
For our 25th anniversary, our thesis connects our past to our future. It states that our long-standing cultural pillar of customer obsession is what allows us to harness the power of sophisticated AI to deliver concrete, tangible business outcomes, ensuring that innovation always serves a purpose.
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What 25 Years of Foresight Means for Your Ambition
Our history is not about us. It is the foundation of our promise to you.
Visionary
Adaptability
Blueprint
It Means You Get a Visionary Partner
This timeline proves that we are always looking ahead. When you partner with us, you are not just getting a technical expert for today; you are getting a strategic architect who is already thinking about the challenges and opportunities of tomorrow.
Visionary
Adaptability
Blueprint
It Means You Get a Visionary Partner
This timeline proves that we are always looking ahead. When you partner with us, you are not just getting a technical expert for today; you are getting a strategic architect who is already thinking about the challenges and opportunities of tomorrow.
It Means You Get a Visionary Partner
This timeline proves that we are always looking ahead. When you partner with us, you are not just getting a technical expert for today; you are getting a strategic architect who is already thinking about the challenges and opportunities of tomorrow.
It Means You Get Proven Adaptability
We have successfully navigated every major technology wave of the last quarter-century. This deep experience in managing change means we can provide the stable, expert guidance you need to make your own transformations seamless and successful.
It Means You Get a Blueprint Built on Trust
Our consistent, long-term perspective is the bedrock of the trust our partners place in us. You can be confident that the solutions we architect for you are not based on fleeting trends, but on a deep, time-tested understanding of what it takes to build enduring value.
Let's Architect
Let's Architect
Your Next Chapter
Our history has prepared
Our history has prepared
Our history has prepared
What 25 Years of Foresight Means for Your Ambition
Our history is not about us. It is the foundation of our promise to you.
It Means You Get a Visionary Partner
This timeline proves that we are always looking ahead. When you partner with us, you are not just getting a technical expert for today; you are getting a strategic architect who is already thinking about the challenges and opportunities of tomorrow.
It Means You Get Proven Adaptability
We have successfully navigated every major technology wave of the last quarter-century. This deep experience in managing change means we can provide the stable, expert guidance you need to make your own transformations seamless and successful.
It Means You Get a Blueprint Built on Trust
Our consistent, long-term perspective is the bedrock of the trust our partners place in us. You can be confident that the solutions we architect for you are not based on fleeting trends, but on a deep, time-tested understanding of what it takes to build enduring value.
Calendar Timeline
2007
Competing to Win: Global Recognition
From our earliest days, we understood that true partnership required proving our capabilities on a global stage. This award marked the beginning of a relentless pursuit of excellence, setting a standard that would become the bedrock of our customer trust for decades to come.
2008
IT as a Catalyst for Business Resilience
In the midst of the Global Financial Crisis, when many viewed technology as a cost to be cut, we championed a contrarian view. Our guidance to partners was that smart, strategic IT was not a luxury, but a critical lever for survival and efficiency. Our focus shifted to architecting solutions—like virtualization and process optimization—that enabled businesses to do more with less, navigate the downturn, and emerge stronger and more resilient.
2009
Think Green IT
We posited that sustainable IT was not merely an environmental responsibility but a powerful driver for business efficiency. We advised partners that "Green IT" was a direct path to reducing operational costs and optimizing resources.
zxcvbnmnbvcbnm,kmnjhbnmnbvbwertyuiopokijuh
ygtfrdszxcvfhjmknjvqwertyuiop[poijuhygtfrdsxcdfgg
2010
The Dawn of a New Decade in Technology
As the new decade began, we identified cloud computing, virtualization, and mobile applications as the game-changing, disruptive forces that would redefine enterprise IT, urging our partners to architect their strategies around this new reality.
zxcvbnmnbvcbnm,kmnjhbnmnbvbwertyuiopokijuh
2011
The Cloud as a Public Utility
We urged leaders to shift their thinking about cloud from a product to a fundamental utility, as impactful as electricity. The key question was no longer if cloud, but how to architect a business strategy around this new consumption model.
zxcvbnmnbvcbnm,kmnjhbnmnbvbwertyuiopokijuh
ygtfrdszxcvfhjmknjvqwertyuiop[poijuhygtfrdsxcdfgg
2012
Happy Customers: Our Organizational DNA
We formally stated that customer-centricity was not a process to be followed, but the core of our DNA. We argued that the ultimate measure of any technology's success was the success and satisfaction of the customer who used it.
ygtfrdszxcvfhjmknjvqwertyuiop[poijuhygtfrdsxcdfgg
2013
Connecting Technology Trends to Business Outcomes
We declared that competitive advantage no longer came from simply adopting technology, but from strategically applying it to drive measurable business outcomes. The role of the CIO had to evolve from a service moderator to a strategic, transformational agent.
ygtfrdszxcvfhjmknjvqwertyuiop[poijuhygtfrdsxcdfgg
2014
The Cloud as the Fabric of the Future
We evolved the cloud narrative, framing it as an "omnipresent fabric" that would seamlessly connect data and deliver intelligence across all devices. This concept moved beyond infrastructure to a vision of an interconnected world.
2015
Connecting Technology and Business
By this time, "digital" was no longer a future concept; it was a present-day reality. Our focus evolved from advocating for technology adoption to ensuring its business impact. We argued that the true "moment of truth" for any technology solution is when it delivers measurable value—growth, profitability, and a competitive edge. Our role was to serve as the strategic bridge, architecting the solutions that directly connected technological capabilities to business outcomes.
2016
Alignment: Is the Cloud Right for Your Business?
With the market saturated by cloud hype, we pivoted from evangelism to strategic counsel. We argued that success required aligning the right cloud model—public, private, or hybrid—to specific business and IT roadmaps, championing clarity over blind adoption.
2017
Your Technology GPS
As the technology landscape grew increasingly complex, we asserted that Quadra's primary value was not just implementation, but strategic guidance. We positioned ourselves as a "Technology GPS" to help our partners navigate complexity and find the clearest path forward.
2018
The Fourth Industrial Revolution: Creating the Future
We identified AI as the driving force of the next industrial revolution. Our message was proactive: leaders should not just prepare for this shift, but partner with us to actively architect their company's role in creating this new future.
2019
Find Products for Your Customers
We championed a sophisticated evolution of customer-centricity: true partnership means starting with the customer's unique business need and then architecting the ideal solution, rather than pushing pre-defined products.
2020
Our Culture is Our Brand
Marking our 20th year, we defined our most valuable asset: our culture. We stated that our longevity and success were a direct result of a deeply ingrained culture of customer obsession, which serves as our brand's ultimate promise.
2021
Recover. Reinvent. Rebound.
In the wake of global disruption, we provided an optimistic and action-oriented roadmap. Our thesis was that this was a once-in-a-generation opportunity for businesses to adopt a digital-first strategy, not just to recover, but to reinvent themselves and rebound stronger than before.
2022
Secure Your Digital Transformation
As rapid digitization led to an explosion in cyber threats, we declared that security could no longer be an afterthought. It must be woven into the very fabric of digital transformation, demanding a new, proactive, and intelligent approach to risk.
2023
Why a Digital DNA Matters
We introduced the concept that true transformation requires embedding a "Digital DNA" throughout the organization. This was the first time we publicly framed our approach as "building an intelligent enterprise"—our take on continuous, outcome-based transformation.
2024
The Symphony of Artificial Intelligence
With AI now a dominant force, our thesis matured. We argued that success required nurturing an "AI Mindset"—a culture of continuous learning and adaptation. The goal was to move beyond simply implementing tools to orchestrating AI as a catalyst for enterprise-wide growth.
2025
25 Years of Customer Obsession: Harnessing AI for Tangible Outcomes
For our 25th anniversary, our thesis connects our past to our future. It states that our long-standing cultural pillar of customer obsession is what allows us to harness the power of sophisticated AI to deliver concrete, tangible business outcomes, ensuring that innovation always serves a purpose.