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It’s easy to think that today's digital trends are a long way from influencing your business. But hark back to the past, to the impact created by electrification; the advent of the IC engine; or the shift from analog to digital; the list can go on -- and suddenly, the impact these digital technologies can cause seems more perceptible. Digital is already affecting the way you interact with your customers; the very nature of competition; the way you think about data; your approach to innovation; and finally, the value your business creates for your customers.
As the bridge between technology and your business, Quadra is your trusted partner in this exciting journey. With Quadra's Digital-Transformation-As-A-Service, your business can leverage a strong digital backbone to drive business transformation, resulting in an agile and intelligent enterprise.
Your business benefits from:
Everything as a
Responsive and agile business
operations that anticipates change
An intelligent enterprise is characterized by technology absorption rather than technology adoption. What does this mean for your business?
Disruption literally saved the whales. Back in the 1800s, whaling was a risky, but highly lucrative business. Whale oil was prized as a lamp fuel, owing to its low smoke and odour. Hundreds of ships and thousands of people were employed by the whaling industry in the United States alone to produce millions of gallons of oil annually. The arrival of cheap mineral oil presaged the demise of the whaling industry and saved an entire species. With every industrial revolution, the pace of disruption has picked up, and is now peaking on account of digital technologies.
The single most important impact of digital technologies has been the blurring of traditional industry boundaries. Is Tesla a producer of electric cars or a manufacturer of high efficiency batteries? Is Google a search engine or a seller of advertisements? Technologies such as big data, IOT and AI, all fuelled by massive computing capacity in the cloud are causing the rise of asymmetric competition – where someone who is in no way connected or has experience in an industry can still disrupt it. Take the example of how free online classifieds like Craigslist killed one of the most profitable sources of revenue for newspapers, bringing an entire industry to its knees. Travel aggregators like Makemytrip.com are disintermediating traditional travel agent. Although they offer no service that can compete with an airline industry, they are eating away at their profit margins by virtue of their huge value networks.
The title of the seminal work by Clayton Christensen, this phrase also highlights the dichotomy that plagues an incumbent – do they protect their existing cash cows or go out on a limb in search of a new business model? In many cases, such as Kodak, the incumbent was the first to invent the disruptive technology but was blinded by their current revenue model and failed to realize the potential. This is the situation that most established businesses find themselves in, regardless of the industry they are in. It is easier to prepare a compete strategy when the challenger is from your industry than when they are incubating in the neighbourhood coffee shop and living on an IT cloud.
An intelligent enterprise is thus defined by a few key characteristics, all of which are inter-related:
First is being able to visualize opportunities and challenges that are outside of traditional boundaries. Adapting value propositions that anticipate and meet changing customer needs is central to building this ability.
The second is to use data to extract meaningful information about customers, competitors and markets, including outside of the status quo.
The third is the ability to see the whole greater than the sum of its parts – forging non-conventional partnerships to create platforms that deliver customer value.
The rules of the game have changed across every industry. Digital transformation is a question of survival today, and a digital-first strategy is imperative to every business.
Customer preferences that are changing faster than business can respond
Pressure to deliver more value at lower costs and emergence of freemium models
Unbundling – smaller, nimble competitors who deliver focussed products and services
Demand for personalized experiences and customized content
Threat from asymmetric competitors who reset industry paradigms
Growth of the platform business model – aggregation
Integration – a single service that replaces multiple services
Social – the ability to share experiences with others
Need for simplicity in form, function and access
Learn how Quadra's award winning services can help you to chart a path to an intelligent enterprise, and how some key industry verticals are applying these in their daily operations.
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